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^Exactly this. Too early promo is as bad as no promo at all imo. The hype is easily vanished those days, specially for non fans. I think 2-1 week before release and afterwards is the perfect time for promotion. Not so early. (Lana del Rey’s new album comes to mind now, she has been teasing it for so long it kinda feel the hype went away already).
How do you guys picture the covers to be? I don’t know why I imagine them blue.
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