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Also Hikki and Namie both have collaborations with huge anime/series such as Evangelion, One Piece and Kingdom Hearts that are popular not only in Japan but world-wide, you can't convice me that doesn't help in sales/streams, Ayu's last big collaboration was with the Tales Of Series but tbh it's not that popular outside of Japan. Hikki and Namie's songs are great on their own but if you add those big anime/games names to them, of course they're going to sell more, at least that's what I think.
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