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Originally Posted by pedronekoi
Yeah, it's impossible to compare both releases. They are not on the same level of popularity and excitement from the average public. People are way more excited when Hikki releases something new especially if it involves Evangelion. Also Hikki's song is co produced by overseas famous producer A.G. Cook and it made headlines everywhere redirecting to the video. Even tho some people love to compare Ayu and Hikki, it's impossible nowadays.
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Haru yo koi is doing well for itself though despite no tie in really. Part of why the other song is doing so well is well.. Evangelion. It's the number 1 movie in Japan at the moment and so on and has been waited for for... YEARS.......? If anyone is thinking "Why isn't Ayu doing those numbers...?" well... the director of all the Evangelion films and stuff like Shin Godzilla directed that video, the song is all over the place because the movie that's been like a decade in the making finally came out, just not really comparable by any means. If the tables were turned I think Ayu could still do rather respectably in the same scenario.