[j.graziano]

Sony music is investing in digital releases for a while also and some reports in Japan said that avex only took this approach after seeing by themselves that physical sales wouldn't be as strong as they thought. I think that this plays a big part also. Even so, Utada's won't reach 100K sales for this mini-album/EP in the first week. I also believe that ayu is still growing her Spotify/YouTube audience base I mean that's only my opinion and what I see but I don't know how much impact this have for like right now. Aiko's new album was imensily marketed on digital platforms since the first single of the album and still she ended up selling 50K in Oricon. To be honest Ohia No Ki is beautiful but lacks production and Dreamed a Dream is really nice in my taste but I don't see it as strong as Utada's last singles and I hate to admit it.