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I find she already worked on her image since the birth of her son she is really quite and private but it will still takes some time to be taken seriously again.
sometimes i wonder why she decided to expose herself like that from 2010 to 2014 it really gave a bad impression in people mind and hurted so much her legacy ... a decrease of her popularity was inevitable but an artist of her calibre should have keep a greater position in general public heart.
speaking of Utada, she is and will always be view as superior over Ayu because since day one they haven't been promoted the same way. Utada is branded as the musical prodige while Ayu her brand was her image (and her lyrics) but when the image is degraded we have this situation.
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