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Originally Posted by njanjayrp
We all know avex has used both her personal life and even tragedies including her going deaf around the time GUILTY was released to get the attention of the medias. Whether that's what they really wanted is up for debate, but people see it that way it seems and sometimes explaining yourself is not enough.
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But hasn’t been like this from the very beginning? Weren’t her personal and relatable lyrics one of the (if not the main) reasons of her success? Ayu is a drama queen, and has been so since day one and we love it lol (just my opinion here tho.)
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On top of all of this as I mentioned Utada is very particular about her marketing and/or simply has an actual team that knows what they are doing while in the recent years ayu's been nowhere near where she used to be back in the day when avex was fighting for every copy sold (Mirrorcle World) where even the fan club membership has become virtually useless (and I am still paying for it).
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Completely true.