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I was going to write a larger piece, but decided to go full tl;dr.
I think that Ayu is an artist that thrives under greater managerial input from her label. Fame gave her freedoms over her career that some popstars can only dream of, but without more critical label structures and forces in place (I.e. a PR team that strongly motioned against the presence of significant others in media promoting her music, a diverse comp./arr. team), her career stalled while her contemporaries flourished (Namie, in particular).
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