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^Well, to be honest, both were just following trends. Namie was following the western pop music trends, while Ayu's mindset was on was being produced in Japan.
And as both are popstars, this isn't really an issue... A lot of the praised stuff from her earlier years were just what was trendy at the time through her lenses, no, not really that different from nowadays.
Namie, on the other hand, was pretty much just replicating the EDM sound that was big on the west without putting much of herself on it after Checkmate, what makes her work at the time extremelly safe.
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