Of course the media exposure was a big factor against her image over the last decade, but I don't really think that she cares about it. I mean, as long as she can sells out arenas and halls, there isn't any reason for her to bother. She's the most successful solo act of all Oricon period and no one seems to be even close to her.
Her last "standard era" was Love Songs, which did pretty well on charts (3 #1 singles and the album was #1 as well). After that, avex promotions were weak, and then the gossips overcame her musical releases. I don't believe in the "lack of quality" or "bad voice" idea. The big issue is that Avex only cares about where the money is, and it's all about selling tickets.
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