blank paper is going the mysterious promo route, but they do get overseas distribution:
https://jpurecords.com/blogs/news/bl...-japanese-band
Quote:
Mysterious new band blank paper have joined JPU Records for the release of debut single ‘enemy’, despite having no artist pic or any kind of information about the band / project / artist or its members.
Anime and music fans from around the world, as well as Japanese media, have been speculating about blank paper since ‘enemy’ appeared as the opening theme song to brand new giant robot anime Amaim Warrior at the Borderline (released as Kyoukai Senki in Japan) from Nippon Sunrise Inc., the studio behind iconic series such as Cowboy Bebop, Gundam and Escaflowne. Despite this blank paper has yet to answer any interviews and has stayed completely silent, beyond an Instagram account that posts blank pictures and a Twitter account with no tweets.
“I have to admit, I was a bit alarmed when blank paper sent me their artist pic and it was completely blank,” explains JPU Records founder and CEO Tom Smith. “but when I heard their music, the combination of soarin male and female vocals, rap sections in English and Japanese, plus the crushing guitars that bounce between heavy metal and pop riffs that are joined by super sweet violin sections, I knew I wanted more and immediately asked them to license their music to JPU for overseas. They are definitely one to watch.”
‘enemy’ will be available to officially download and stream from 17 November 2021.
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It could be Back-On and Kuu simply want to make music together and that's why they're not actively doing anything for promotion.
Or even saying who they are.