i never think she is overrated... i think she is too UNIQUE!! yesh, her voice is definitely different from other singers!! she can reach extremely high notes and low notes, which i think not many singers can really do it... say if i compared to utada, she actually cant really hit high note, and i hate it when i hear she sing the lower note of the song instead of the high one which i think the song becomes kinda funny so i never really listen her songs, yah utada might have her talent but i think she still lacks a lot as an idol. (ok, no offence to any utada's fans, though i dun really like her, esp her voice) ayumi , IMO, is a very successful i idol. she just gets u into her and u will just like her, not only through her music, her image, her fashion, her lyrics, her music videos, and whatever she does, it just gets into u so naturally, so how can one forgets about her even when there are more new stars coming up today. furthermore, ayu is ever changing! she knows she cant be the same everytime, so she is changing all the time, however, each time she changes, there is for sure someone who can accept and someone who dont.. u see.... overrated is just some unawarenness of one's conscious... i mean it is just that u are unaware that u are actually noticing her no matter what she does, so there is no doubt that will make u think she is everywhere.. she just gets into u when u see her a few times.... tt's the power of a real women i think?
how about other singers or actors / actresses.... how about all those johnnys (i doubt many know them here

) the johnnys junior are always making appearance everywhere but why didnt i heard anyone say they are overrated but in the other way round they just get more and more better comments... or do u think that it is just bcoz of those gals being crazy over those boys? these johnny's juniors most of them also have cms of their own, weekly performance of their own, dramas; the other singers too, they also have their own drama, songs, cms....
overrated? i think it is just some biased opinions, someone's wishful thinking of their own, some stubborn thinking?