I think the similarities between the two are striking for a reason - the feeling of being trapped. Remember back in I am... with Dearest there was a sense of feeling trapped by her company?
I like the pv, and I'm glad she didn't break free from the ice. Otherwise it would be just your typical pv...
Then again, does that mean Ayu thinks she will be forever trapped? Even when Ayu "died", does that correlate with her once her popularity declines (

) will she still feel the responsibility of doing what she's always been doing?