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It really doesn't make sense for Ayu to work with a makeup company anymore...when she first signed with them, she was releasing singles almost every month. Makeup companies work with a lot of different products and if they're waiting for a new song from her they have to wait months, and they have to fight over panasonic (and now it seems morinaga) over that song so they may only get 1-2 commericals per year. They probably just want someone who can dedicate more of their work to the company. That and they just wanted a fresh face.
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