Wow, I can't believe how many people are overreacting this much to Ayumi's loss. She's won awards for years now, even years when she probably shouldn't have won. Let someone else have a chance, geez. I'm going to go out on a limb here and say that INSPIRE wasn't the best PV (in fact, I really disliked the PV and the song).

As for Ayumi declining awards, I really don't think that should affect a fan's vote. I hope people aren't assuming that Mika won by default because that's unfair to her. I don't know about MTV Japan but our MTV actually has accountants from PWC tally the votes to find out who really won and would not just go, "Well, the real winner didn't want the award, let's just say [name] won." I believe there must be rules against that sort of thing and there should be an announcement following a refusal of award acceptance.