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Originally Posted by asongforXX
I don't think it's about Ayu always winning and her not letting the other artists getting a chance to win too. Because Ayu DO deserve the awards she had won over the pass years. Ayu worked hard for the awards she got. Maybe the other artists didn't worked hard enough? Or maybe it just wasn't simply better than what Ayu did? Well this time, Ayu was the one who didn't worked hard enough on the INSPIRE video. That's why she didn't won. Mika PV was obviously better than Ayu.
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While I see where you're coming from, the Japanese award shows are (seemingly) solely based on popularity, even more so than the American ones. There are years where a more deserving person lost because Ayumi had better press or for any number of random reasons. In this particular case, the MTV Japan Awards are based solely on popularity because the fans vote.
But really, the point that I wanted to get across more than all the musical politics is this: it's not the end of the world because Ayumi lost.