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Well, to sell her stuff on iTunes, there would have to be a Japan (or some kind of Asia) iTunes store, and there aren't any Asian ones (yet). I don't think they'll be selling her songs on the US or European stores right out of the blue or anything.
It's good that Avex is investing into other singers as well. It doesn't mean Ayu's less popular. 40% was a LOT coming from one artist. You can't put all your eggs into one basket after all. =P
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