hm i guess i'm late on this, but i am quite impressed.
the song was way way way way better than fairyland, and it just may be on my list of "one of my top favorite sognS"..and the PV itself, wow. it's along the lines of OURSELVES!!! i am so glad it's not standin around looking weird like "aobut you" and "game". of course it was just expressing how she felt like a product being sold, and getting thrown out in the end, and she did it in the..best possible way in my opinion. the video is pretty much incredible and theres nothing negative i can saya bout it (other htan YOU ARE THE STARS). i don't understand how people can "hate" it and "love" her other (more boring) stuff. this was very well put together in my opinion.
bottom line, this pv was the bomb. the song was the bomb. i wasnt even expecting ihalf this much from her recent releases.
EDIT: some people arn't getting the synopsis and i thought it was pretty much obvious so heres my view (THE RIGHT ONE

)
The pv is a story of an artists's career. Ayu is discovered and "goes tot eh city", etc. Her career is like a circus cause it's ridiculous, people trying to control her, etc. everyone is like a puppet being manipulated by the industry. she is comparing herself to a "singing machine" that the company is using to make money. her whole career is on a pedestal for everyone to view like a show.