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I buy singles when I love the artist so much that I know even a mediocre main song + bonus content is better than most I could find (Ayu), or when an artist I don't usually like releases a song I love in which case it's more sensible to just buy that single and not spend money on a probably boring album. If the artist is one I like but don't love I wait till I find out if the album the single is/will be on is good, and if it is I buy the album instead of the single.
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