[zeroshin888]

Originally Posted by CloseToAyu

quote from asongforxx @ T-N:

Ayumi released her new PV yesterday (or was it today?). It's called "alterna". The PV is sick, freaky, shocking, crazy, disturbing, weird, different, scary but mostly, it's deeply symbolic. Basically, it's about Ayu herself. Being discovered, becoming a big star, soon becoming a "singing machine". She's being controlled and manipulated by the industry. Then being dumped by her record company. In real life, her record company, Avex Trax, wants to get rid of Ayu and even fire her. Rumors say that most of the people that works there hate Ayu. They even tried to replace Ayu with Ami Suzuki, BoA and even Ai Otsuka. In conclusion, Ayu is big. Really big. So big, not even her own record company can get rid of her. After all, she IS the j-pop queen, since forever.

This PV truly shows Ayu feelings about this whole record company problem. The PV is really amazing. The whole concept is like a play. It has that carnivale feeling. You might even get scared just watching the PV. Yes. Scary clowns (representing the media, record company and such). Eyeball in Ayu's mouth. It's scary. But it shows another side of Ayu. Her darkess side. If you thought "ourselves" was too much, you'll be impressed by "alterna". It's a deep and powerful PV. With a BIG message. People often know Ayu as this super cutesy j-pop kogal. If you are used to this image, you'll be shocked. Really shocked.

Is that true? how Avex wants to get rid of Ayu and people who work there hate her? But why would Avex want to get rid of ayu in the first place? Can ayu possibly be able to be replaced? because it would just make no sense.
*confused*