I do agree that HEAVEN was a money saver PV (after fairyland and alterna being such expensive ones being made at the same time), but that doesn't make it cheap, really. HEAVEN was very well made, and the CG took a lot of work. It's very powerful, and it gets the message across. Simple works for the song.

Daybreak had a one-shot video also, but I feel that didn't work quite so well there. While Ayu looked BEAUUUUUUTIFUL in that PV, and the actual film was gorgeously shot, I feel it didn't really speak enough. It just had the sort of "traveler" thing going on. But still, I wouldn't call it cheap, just because the quality was so good. It was just skimpy compared to the 200% Ayu's stuff normally gives.