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She helped design the stuff. She doesn't run it really but she started it. We'd seen a few of her own clothing designs before (One cute dress during a tv performance in i think 1999 or 2000 had a tag with an A logo on it... can NOT remember what performance it was though, but she talked about how she designed it), but MTRLG didn't open until i think late 2001... then during her 2002 tours she started wearing MTRLG and Message logo stuff. As far as i can tell, aside from that, she doesn't promote the stuff much. She's almost detached from the company. I don't think it says her name anywhere on the website, she does no tv commercials for it (ARE there any tv commercials for it?)... I've never seen pictures of the storefront but I'm sure if ayu's face was anywhere on it we'd have seen it somewhere. Heck, i've seen the ayupan store and ayu's mom's "hanabi" shop, no ayu there either.
EDIT: Obviously it was founded late october 2001 cuz the site is popping up with a 4th anniversary celebration thing XD!!
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