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Originally Posted by evolusean
It's just the Japanese expression for "music video". They say "puromoshon bideo" ("promotion[al] video"), and sometimes abbreviate it as "PV". I guess people just correspond the music videos of one country with the word that country uses.
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i think they're just calling it they way it should be called -- after all, a "music video" is nothing else than an advertisement/commercial of an artist (and MTV is a channel that broadcasts commercials almost 24/7) used for nothing else than promotion... that's all it is. that's why it's promotion video. a video to promote.