That's not her jeans - she wrote only autograph on them, nothing more.
If all famous ppls would started to regularly wrote signatures on some stuff with charitable intention and then those stuff would be sell on auctions I think more ppls will be able to buy those thing (because lower rareness of those sign things would set sail with lower prices) - they would have a fun with collecting and in the same time they would help ppls who need it.
Actually it's only "show" because it's obvious that only someone rich will buy it for view - not ordinary ppls