A producer decides in what direction an artist should go and what products to release. They decide on how the artist will look, dress and sing. However, max matsuura openly said that his name is there only as part of the contract, Ayu herself has complete control.
There are times when he does use his powers, which is obvious in the production of A BEST, A Song is Born, and A BALLADS. However, Ayu showed her own power by resinging some songs in A BEST, and writing the lyrics the way she wanted to in A BALLADS.
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