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Max Matsuura = avex in those cases. (well, NOW Max Matsuura always = avex after the re-organization of management.) But although ayu and max are close, max's best interest is in the future of the company as well as ayu's career. Ayu may disagree with alot of things he does, but I think she understands that "I am a product" (her words).
As for your confusion over composer and producer... In jpop, the composer just writes the melody and maybe a basic chord sequence or backbone to the song. The "producer" as we say in western music is actually the "arranger" in japanese music, the one who chooses the final instrumentation. The mixer decides the volume of those instruments relative to each other.
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