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Not like it matters though... "Will" and "alterna" aren't exactly about cameras.
Judging from the fact that the songs often sound unfinished when used in the CM, i think they have to get at least a thrown-together version of the song sent to the company by a certain deadline, and I do think the songs are usually done at their own pace regardless of when they're needed. Ayu & her A&R people probably do know that they need a song for a campaign on a certain date, but the songs probably get written & produced when they're written & produced. It happens as it happens.
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