SFH, look at ayu's new Panasonic poster thread and you'll have a better insight on this: ayu has a fake collage hair made by computer CG and some people even think it's real
The panasonic adds are usually extremely airbrushed, ayu has no pores, no pimples, her skin looks extremely fake and has a weird shine. In some of the adds you wonder whether the whole image was made on a computer through a 3D model or if it's just ayu airbrushed so fake they might look like.