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Originally Posted by Kikaru
Avex is a company, and they want to be less dependent of Ayu. Although it's kind of sad to see that they're somewhat "tossing" the older artist, from a business point of view it makes sense. As a company, their primary goal is to earn profit.
Most singers, especially pop, doesn't go beyond the age of 30 and strong. Ayu's considered pretty old in the pop world. Ayu done a pretty admiral feat of remaining strong after 7 years. Even Seiko Matsuda's status begins to fade after 5-6 years, as well as Namie Amuro. I figured that Avex probably thinks that Ayu's going to retire in a few years and when she does, the company won't suddenly collapse.
But Ayu has a pretty sturdy fanbase, and she can still sell, and I think Avex knows that. LIke Ayu_fan929 said, Ayu probably have few years ahead of her as a queen and there are younger artists with longer time. Strategically, it's a good move for Avex.
I think at a point Avex wondered if Ayu is too big for them to handle...but if they kick her out because she's too powerful, that's just kind of wierd...
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I agree with you.. interesting.
I think avex can't hold ont to ayu like they used to but they can't let her go. avex gain popularity with ayu on their side, but if you ever fails they need some back up artists to keep moving. now they are tying to be equal.
And that's ok, but now more than ever you can see that her populatity is not all based on her image and promotions and CMs, and she still number 1, she;s not out of date and she's not slowing down (I believe).