Ayumi Hamasaki Sekai - View Single Post - News on 5th Season CM
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  #18  
Old 28th April 2003, 11:56 PM
-BOKU-
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5th Season Drink...

eh just some stuff i fpund on some commercial shes making... about a drink called 5th season i think....

In this upcoming 5th season CM, Ayu directs her own CM, designs her own clothes and used her own music, Real me, as background music. Not only that, she requested to film the CM at Tokyo's ANON studio.

Rumours have it that she took 1 hour to change one outfit, 3 hours to change her makeup for the next scene, and 6 million Japanese Yen for her 3 different outfits for the CM! Even though the CM is only a minute or so, it cost several millions of China Yuan Renminbi (China currency)! : blink:

When Ayu was asked why she wanted to be the spokeswoman for Kanebo's "5th season" drink, she replied that, "5th season" conveys a message about breaking through the convention, keeping up with the times, satisfying the consumers' wants at the same time. It's the exact message Ayu wanted to convey through her songs and lyrics.

Before the TVC shooting: The crews got a professional model to pose for the three different photo shoots, taking down hundreds of photographs before deciding on the three final outlooks for Ayu.

Background music: Ayu also chose "Real me" as the background music for the CM, as she felt that "Real me" best conveys "5th season" message.

Backstage crews: The CM's backstage crews (more than 40 people!) are mostly people who've been working with Ayu for some time. The director was also the one who directed Ayu's PV, Real me, while the producer was someone who produces quite a number of international works.

6 million Japanese yen's wardrobe: What's in her wardrobe? 200+ pairs of shoes, 70 sets of clothes, 30 sets of jewelleries and the 3 main sets of costumes for the CM shootout.

ANON studio: The cost of shooting the CM in Tokyo's top studio is almost the same as the cost of shooting a blockbuster movie!



I dont think its out yet but its gotta be kick***!!
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