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Originally Posted by asongforXX
I have never heard anything about avex trax wanting "A BEST" being her last album. Seriously, I never heard that and I kinda doubt that's the real thing.
From what I have heard, avex trax wanted and pushed Ayu to release her best-of in the last minute to compete with Hikaru Utada's "DISTANCE" album. There were many extreme and over-the-top advertisement for both albums.
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avex kills a lot of their artists by pushing a best album though. bands and artists that aren't succesful have their career finished by a best album or a compilation. That's what happened to Nana Katase and BREATH for example.
ayu was in a different situation though. She was succesful and te only threat she was facing was tada Hikaru at that moment. Why not spice things up with a little drama that her career was about to end? That still moves people even nowadays ahah they can't see a title that remids of "farewell" that they get scared thinking she's gonna quit