Well... from experience I can say, that:
Evolution. BUT! I'd play it only for those who already know something about j-pop or watch anime. Evolution works for those who know what j-pop usually sounds, because well... evolution is not "ordinary pop music".
And for those who know nothing about japanese culture: Real Me.
I've some friends who have hated Ayumi Hamasaki and everything japanese... I sent them Real Me PV and now they like Ayumi. Some are new fans, others just like to play that one song.
Other songs that have also worked: ourselves, GAME, Moments, Endless Sorrow and M.
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Beginnings come at random,
but endings always have a reason.
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