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I don't think it's to appeal to western countries, considering how many artists from Japan that are aviable on the western market. I don't know where I read this (perhaps wikipedia? ) that words originating from english make up a bigger per centage of the daily language of japan. Supposedly especially true for teens and pop-culture, news papers and the like being more conservative using less english (or engrish) phrases. I guess the use of english is considered cool and modern.
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