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Originally Posted by touchedstar
ayu may be doing great still, but i really don't think the ayu craze is anything nearly as strong as it was from a best to i am... 
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There's no need for a craze when everyone already know about her, hehe. That's why she is the number one.
But it's true what you say, unless Ayu does something incredibly revolutionary, which I think no artist
ever has managed to before, there won't be another craze, like during the I am... era. Because when everyone know about someone there's nothing to be crazy about anylonger, to me that doesn't mean an artist is less popular.
Maybe it's just that we've gotten used to the craze? Her concerts selling out in a few minutes is no longer special to us, this year is holding the biggest tour ever in Ayus history, and she has been going on for 7 years! Isn't that a bit crazy? Maybe selling over
EIGHT HUNDRED AND FIFTY THOUSAND copies of an album is no longer special, or staying at the number one position on the charts for weeks, what's crazy with that when you've done it with every single album you've ever released?
It all depends on how we think about it

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Agrees with *Petit*s reply.