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Originally Posted by Lumix
Lower sales are IMO caused by the three reasons:
1) There are more popular artists like Ayu than in the I am.. era. Kuu, Otsuka, Nakashima, Utada, Gackt, KAT-TUN.. people must decide whether to buy this or this album.
3) mp3s. There can be a lot of people who really like Ayu but it's not worth for them to buy her album. Money. It's easy even for a 60 yrs old lady to download Ayu's MP3s.
It's not Ayu's mistake at all.
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1) well they don't necessarily appeal to the same fanbases. especially JE artists and maybe even Gackt. Mika/Hikki have been out for a while, so its really just ku and ai.
3) actually, i read an article that japanese favour the cellphone while listening to music rather than mp3 players.
anyways, i think a reason is that the songs weren't appealing to many ppl (only appealing to some) so thats y there was a dip in sales for 38/39.