If you think about it a lot, Ayu's been really stable for the last few years... whether or not Koda can live up to that as well if probably what avex is looking at.
I mean, it's like spending millions of dollars on pogs and now they're only worth like a penny. It could just be a fad. Ayu, for instance, was not just a one-hit-wonder. She's consistently putting out good material [yeah I know a lot of people dislike it here but w/e] and she's still selling more than those who are not doing so hot. Just look at ELT. They aren't doing as good as they did in their third year or so at avex, yet they still get the 3rd to last spot at a-nation. Sales don't really say anything about where you will go in a-nation.. probably age though.. except Ayu, who seem to be placed there as a finale :p [Think about it.. is hitomi before ELT? XDD I dunno, but TRF is older than ELT.. and they come after.. and AAA was youngest last year and they went first!
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Japan changes very quickly when it comes to promotions/campaigns. Probably right after you left Japan, the D-snap audio posters/advertisements were being taken down already. I don't even see these advertisements in the JR right now. I see more promotion for Kumi/some other J-pop artist right now.
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I think with anyone this would happen. I mean, Koda just released something xD By 6/21 you'll be seeing more Hikki and Ayu than Koda most likely since it'd have been almost a month since the last Koda release :] Everyone seems to have their time in the billboards and etc in Japan :3