i've translated the content of the 5th Season official website~
enjoy!
over 70 sets of clothes, 200 shoes, and 30 different sets of accessories are prepared for ayu to choose, and finally 3 sets of outfits were picked
over a million was used to produce this cm, the same amount could be used to made a short film
ayu originally picked 2 songs to be the theme song of the cm, finally she picked <<Real Me>> because she feels that this song can best represent the philosophy of the 5th Seasons drink, to show your real self
before the actual posters of the 5th seasons ads were made, models were used to pose the position and background and over 1000 sample pics were produced. ayu finally picked 3 best and actually shot for those 3