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The PV made me a smile a bit, which I think is the main thing Ayu / the directors wanted to achieve. I liked how it was colorful and cheerful, but I agree with the people here who say it comes across as campy and lazy. It's more of a video diary than a music video, I think. The opening especially looks like a home video, with Ayu alone bouncing around.
The dress Ayu wears when she's standing on the cliff or whatever is HIDEOUS. Otherwise she looks nice throughout. What's with the pile of pillows on the boat, though? I think that just looked silly. Maybe if they had done some more artistic shots with it, it would have become a cool piece of imagery, but since it's just sitting there with everyone scurrying about it just looks very bizarre.
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"One runs the risk of weeping a little, when one lets himself be tamed."
-Antoine de Saint Exupery, The Little Prince
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