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I agree that Ayu's PVs have gone a little down hill. I always liked how creative and interesting her PVs were (the first few I ever saw were during the "I am..."/ "RAINBOW" era); it was one of the things that gave me a good first impression of her.
I remember how disappointed I was with most of her PVs for "MY STORY". They were, for the most part, nice, but nothing special. Then, the PVs from her first 3 "(miss)understood" videos were wonderful. "is this LOVE" and "alterna" have become two of my favorites. I was so excited...
and then, B&D/PRIDE happened. And things haven't improved from there. IMO, they've all suffered from either bad concepts, bad direction, bad editing, lack of creativity, or all of the above.
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