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Well... they're actually to promote the song/single, like airing the song on radio... Airing the song on radio or airing the PVs on the tv after the single release is a bit pointless...
They have to show it, at least a day before the release... so that ppl can get used to the song and maybe get to like it. I didn't like BLUE BIRD at first, but then it grew on me.
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Ayu is 贅沢「zeitaku」 Luxury | 誘惑「yuuwaku」 Temptation
爆発「bakuhatsu」 Explosion | 化学「kagaku」 Chemistry
夢中「muchuu」 Craziness | 伝心「denshin」 Telepathy | 青春「seishun」 Youth
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