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I think it's just different styles. I didn't think ayu's past PVs were that spectacular. Just look at Fly High? I didn't like that PV. Way TOO much dancing. I personally thought kanariya was creepy and it was weird, didn't like that too much either (ok I love the Ayu scenes but the rest of it was just bad) and I yawned quite a lot for the trilogy of vogue, Far away and SEASONS. Musically-wise, I thought all of them were SUPERB though haha. I love Ayu's recent styles though like with all the crazy randomness in Ladies' Night and I ADORE alterna like crazy. I really like her PVs from Memorial Address onwards as she's kept on experimenting (ok, maybe NOT on the beach theme though) so I think it's really great! C'mon, you got to give her the credit for singing while driving through New York for Bold & Delicious! That was one heck of a "Ayu's REALLY BRAVE" PV. All in all, I think her recent works have appealed to me. Maybe not musically-wise though but I think PV wise it has offered me a very new side of Ayu. Probably the reason for all these "declines" in PV standards correlates to preconceived attitudes about how her music too is "declining" in standards.
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