I don't think they pay the full amount if they use only your song. Also, if they use your song and your image it isn't the same price either.
Hikki did a campaign for SONY and one for Nintendo DS. Her songs were used in CMs lots of times, too...
But Ayu doesn't do that many CMs either. She just have two deals: Morinaga and Panasonic and she does CMs for every major product release for this two companies. It must be very expensive for hire Hikki to be in every campaign for a brand because she never did it before and it just don't make sense: her sales are superb, she is liked by japanese public and she never had any scandals.
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Originally Posted by *Petit*
Did you see the "price" of Ueto Aya and Matsuura Aya (ayaya) too? They were "crowned" number one (Ueto Aya) and two best CM girls for last year.
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Yup. Both are at 60 million yen per deal, but Ueto Aya has 18 deals and Matsuura Aya only five.