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Originally Posted by Dustie
No, a director is needed becouse it's the director who chooses how camera will be set, what angle, how's it gonna show the action taking place. However I'm sure she still pulls her own ideas trough as well, not like she decideds every single take by take, but I'm sure she does make up some takes which she wants to be exactly her way.
The casting people must have orders from those who develop the idea for the PV, becouse how else could they know who is needed?... It's already then when it's known that, for example, only non-Asian faces are needed (it would be senseless after all to cast 100 people of mixed background and then say 'well, we need only American-ish faces'). The obviously don't need her personal advice at that point becouse it's not hard to tell who looks clearly non-Asian, but I'm sure it's her (rather than director or anyone else) who puts "non-Asians" into the casting instructions/order/whatever.
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In the second part, you repeated what I had already put in my previous post [(Avex puts out the casting call (with or without specific notes from Ayumi or the director)] but I'm just putting in my two cents as someone who has worked in a casting office.
The director isn't the person who
only decides shots nowadays, they can and do have creative input. What I find funny is that when a video is lacking plot (like B&D) people blame the director, but when it's a good PV, they say Ayumi had a good idea. It's a collaboration effort between the director and artist. In Vivi diaries, you can see that she writes she is 'having a meeting' with the director. They both have ideas but we don't know how much is actually thought out by either (as it's not shown in any making-of vids). But I think we will both be stubborn in our opinions, particularly since we never see the PV notes.
Immel - More and more, I'm leaning towards the "because we can" reason. Artists like Kuraki Mai, Laruku, Masaharu Fukuyama, and many more have used a ton of non-Japanese cast for many PV's.