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This is all personal opinion. You may think she is going down, others might think she's going up, another bunch might feel she's staying consistent. What really matters is the Japanese public, and the thing that they didn't like was her past 2 singles (doesn't include BLUE BIRD) and to an extent, the album.
Anyways, I think that MY STORY was stronger overall than (m)u, largely in part of the stronger album tracks. (m)u had the amazing singles, but generally, imo, weaker album tracks. Her singles from 2004/2005 (-B&D/Pride) have been really good. Although I dislike B&D/Pride and Startin'/BTB... it's good that she does some stuff that I don't like, cos she can't satisfy everyone at the same time and she is human. Imo, she rebounded with BLUE BIRD.
The Yayagagadada part, it was part of the original song, so she either had to include it or left the beginning of the part empty.
The PVs, I think she gives input to the ideas to a certain extent, but she doesn't plan out the entire PV. That's why avex hires creative teams/director to do the job?
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