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Originally Posted by SheFliesHigher
It is a fact, but not one that means Ayumi is "going downhill". To me, "going downhill" means the quality of her music is declining, and I don't think that is the case.
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But to repeat what I said earlier in the thread: "But I'm not talking about the course of years, I'm talking about the course of months in Ayu's case. Heaven came out and sold over 300,000, then shortly after B&D fails to reach 200,000, then m(U) comes out and is her first album to not sell 1 million copies, then Startin' comes out and also fails to sell 200,000. That's a worrying pattern right there and says to me that perhaps the sharp sudden drop has more to do with the quality of the product as percieved by the public more so than anything else."
So in short, the quality of the product is going to directly effect the number of sales. The quality of the product, meaning everything from the music, to the covers, to the PVs. When it comes to someone like Ayu, who is already extremely popular and doesn't really need to win over any new people, her sales would directly relate to the quality of the product. There is something that is keeping 100,000+ people from buying her products recently, that always bought her products before and I don't think it is just Koda Kumi.
The reasons for the slump are ultimately irrelevant - creative slump, trying something new(although I don't see anything that she has done this year as being "new") - it doesn't change what the situation right now is at all. The bottom line is that her popularity is going down and I think she is going to have to put a lot more into the quality of the product if she wants to continue to stay on top. I'll always support her of course, but as a fan, I want to continue to see her get to make high quality PVs, to headline A-Nation, to continue getting CM endorsements, to continue performing on TV as often as she does - and if her sales continue heading in this direction that will not happen anymore.