I wouldn't say she's going downhill, it's more like she's just in extremely commercial/super pop mode right now (Yeah, I get that Startin' is a parody, but there are well made parodies out there, and this just is not one of them). Wasn't it noted that people were turned off by the darker and sad videos like alterna and Rainy day? Aftet hearing that it doesn't surprise me that she hasn't made a single ballad all year. But, seeing as she changing styles more often than I change my set I wouldn't be surprised to see her with a jazz band or some crazy tripped out, incredible style next year.
Like every previous album, I'm expecting that with the bad, there will also be good. LOVEppears had some awesome songs, but some I didn't like, such as kanariya and TO BE, and then Duty was absolutely perfect. Next was I am... which was far from perfect or even amazing, then she came back with the incredible pop work RAINBOW. Then she's been kind up and down with Memorial address, MY STORY and (miss)understood. But each time it's something different.
I'm expecting the next album to be terrible, probably her worst, but then the next one after that will probably be one of her best. You really never know with Ayu, because no two albums from her are the same.
