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Both the American and Japanese ways have their strong points I think.
The American way keeps the album running after release. We also have more surprises waiting for us when we hear the full album.
But for those who prefer to hear more of the album before making a buying decision, the Japanese manner of release works very well (and usually covers and extras are better thought out and cared for) - and if the songs are of high quality, it also builds anticipation for the album.
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