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Well, however weird it may see, it does work.
Releasing a single in the US puts the artist in the spotlight, releasing an album does not.
The single will be played on MTV and radio, the word will spread if the song is good, and the album will sell.
Then they release the next single, the style of it might appeal to more people, the word spreads again, and more people will buy it.
In Japan they use the singles as a sort of preparation for a climax that will come, both ways seem to work for their respective markets. And even though the prices for CDs in Japan is around 200% higher than in the US, the percentage of people that buy records is higher, or equal to, the sales in the US.
And so on. I guess, only speculating.
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