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An artist can not go platinum, but their releases (aka CDs or DVDs) can be certified various titles.
Platinum is one of them, and for an album to become a certified Platinum album it has to sell 250,000 copies in Japan. Double Platinum is 500,000 and triple platinum is 750,000.
Gold is the title that comes before Platinum, your album will be certified as a Gold album with sales over 100,000.
The highest title you can have in Japan is "million", which is when you have sold above 1,000,000 copies. After that it increases to "two million" and "three million", and so on.
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