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Ayu seems to consistently choose Clowns as a way of representing Avex in her PVs (and concerts and songs). Perhaps because clowns are entertaining, but can be scary since you never know what their REAL facial expression is under all the makeup. They play charades with both their artists and their audience.
In the case of this PV it does seem to have the same "rebelling against avex" attitude that alterna did. The clown is sort of a ringleader that is basically prostituting out (hence the pole-dancing; ayu feels like she's being prostituted out) all these artists that all fit into certain archetypes, that way they're marketable to certain niche groups. Avex has mostly archetypal and manufactured artists & groups, so I pretty much agree with ayu's assessment of the situation.
Ayu plays both the musician being sold to the public and the police because she's trying to police avex's treatment of their artists through such muckraking as this PV and alterna's PV.
Several famous artists in the US and elsewhere have vocalized their thoughts on how their record labels treat them badly. Very rarely do you hear about artists being particularly happy with their labels. Good examples stateside are Hanson's "Strong Enough To Break" movie and Tori Amos' "Piece by Piece" autobiography, and there are several places I've seen online with write-ups from former producers & musicians about the reality of a record contract. Ayu is, after being in entertainment so long, no stranger to unfair treatment from bigwigs. They have the money & funding for artists to promote themselves though, so aspiring stars go there.
I always interpreted "WONDERLAND" to say that everything seems bright, shiny, and fun for awhile, but after awhile the creepy clown laughter comes in and the misery that can be a music career rears its ugly head. It's not what she thought it would be when she was approached about being a star.
That's my input, anyway.
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