[Tasked]

well outside of Japan her sales are boosted with every release. but; yea in Japan we can use a boost. It's almost impossible though. Everyone in Japan already knows Ayu.. So people either like her or they don't. And from the people that like her, a certain stable group of people continualy buy her releases; and that group is declining and changing for two reasons:

1) time.. Ayu has been around for like 9 years and she's non-stop in the charts. Plus; the whole CDmarket is weaker than before.
2) dissatisfaction. Ayu can never please everyone because she has so many different styles of music/videos and images.

So in order to boost the sales again, you need to make that stable group of people happy. If you do that, you can fight the 2nd reason of the fact that the sales are going down. But you cannot fight the 1st reason.

So that means all Ayu can basically do is be sure that she has quality in her songs, in her videos and also in her image. But if you had like every type of music, with 230+ songs and 1500+ tracks, it's getting harder and harder to compete with your past productions.